Web Survey Bibliography
BACKGROUND:
E-cigarettes have rapidly increased in popularity in recent years, driven, at least in part, by marketing and word-of-mouth discussion on Twitter. Given the rapid proliferation of e-cigarettes, researchers need timely quantitative data from e-cigarette users and smokers who may see e-cigarettes as a cessation tool. Twitter provides an ideal platform for recruiting e-cigarette users and smokers who use Twitter. Online panels offer a second method of accessing this population, but they have been criticized for recruiting too few young adults, among whom e-cigarette use rates are highest.
OBJECTIVE:
This study compares effectiveness of recruiting Twitter users who are e-cigarette users and smokers who have never used e-cigarettes via Twitter to online panelists provided by Qualtrics and explores how users recruited differ by demographics, e-cigarette use, and social media use.
METHODS:
Participants were adults who had ever used e-cigarettes (n=278; male: 57.6%, 160/278; age: mean 34.26, SD 14.16 years) and smokers (n=102; male: 38.2%, 39/102; age: mean 42.80, SD 14.16 years) with public Twitter profiles. Participants were recruited via online panel (n=190) or promoted tweets using keyword targeting for e-cigarette users (n=190). Predictor variables were demographics (age, gender, education, race/ethnicity), e-cigarette use (eg, past 30-day e-cigarette use, e-cigarette puffs per day), social media use behaviors (eg, Twitter use frequency), and days to final survey completion from survey launch for Twitter versus panel. Recruitment method (Twitter, panel) was the dependent variable.
RESULTS:
Across the total sample, participants were recruited more quickly via Twitter (incidence rate ratio=1.30, P=.02) than panel. Compared with young adult e-cigarette users (age 18-24 years), e-cigarette users aged 25 to 34 years (OR 0.01, 95% CI 0.00-0.60, P=.03) and 35 to 44 years (OR 0.01, 95% CI 0.00-0.51, P=.02) were more likely to be recruited via Twitter than panel. Smokers aged 35 to 44 years were less likely than those aged 18 to 24 years to be recruited via Twitter than panel (35-44: OR 0.03, 95% CI 0.00-0.49, P=.01). E-cigarette users who reported a greater number of e-cigarette puffs per day were more likely to be recruited via Twitter than panel compared to those who reported fewer puffs per day (OR 1.12, 95% CI 1.05-1.20, P=.001). With each one-unit increase in Twitter usage, e-cigarette users were 9.55 times (95% CI 2.28-40.00, P=.002) and smokers were 4.91 times (95% CI 1.90-12.74, P=.001) as likely to be recruited via Twitter than panel.
CONCLUSIONS:
Twitter ads were more time efficient than an online panel in recruiting e-cigarette users and smokers. In addition, Twitter provided access to younger adults, who were heavier users of e-cigarettes and Twitter. Recruiting via social media and online panel in combination offered access to a more diverse population of participants.
Web survey bibliography - Journal of Medical Internet Research (32)
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- Comparing Twitter and Online Panels for Survey Recruitment of E-Cigarette Users and Smokers; 2016; Guillory, J.; Kim, A.; Murphy, J.; Bradfield, B.; Nonnemaker, J.; Hsieh, Y. P.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- Participation in an Intensive Longitudinal Study with Weekly Web Surveys Over 2.5 Years; 2016; Barber, J. S.; Kusunoki, Y.; Gatny, H. H.; Schulz, P.
- Online Focus Group Discussion is a Valid and Feasible Mode When Investigating Sensitive Topics Among...; 2016; Wettergren, L.; Eriksson, L. E.; Nilsson, J.; Jarvaeus, A.; Lampic, C.
- Assessing the Effects of Participant Preference and Demographics in the Usage of Web-based Survey Questionnaires...; 2016; Mlikotic, R.; Parker, B.; Rajapakshe, R.
- Improving Inpatient Surveys: Web-Based Computer Adaptive Testing Accessed via Mobile Phone QR Codes; 2016; Chien, T. S.; Lin, W.S.
- Surveying End-of-Life Medical Decisions in France: Evaluation of an Innovative Mixed-Mode Data Collection...; 2016; Legleye, S; Pennec, S.; Monnier, A.; Stephan, A.; Brouard, N.; Bilsen, J.; Cohen, J.
- Effect of Web-Based Versus Paper-Based Questionnaires and Follow-Up Strategies on Participation Rates...; 2015; Kilsdonk, E.; van den Heuvel-Eibrink, M. M.; van Dulmen-den Broeder, E.; van der Pal, H. J. H.; van...
- Validity of Internet-Based Longitudinal Study Data: The Elephant in the Virtual Room; 2015; Pugh, C. A.; Summers, K. M.; Bronsvoort, M. C.; Handel, I. G.; Clements, D. N.
- Online Recruitment Methods for Web-Based and Mobile Health Studies: A Review of the Literature; 2015; Lane, T. S.; Armin, J.; Gordon, Ju. S.
- Response Rates for Patient-Reported Outcomes Using Web-Based Versus Paper Questionnaires: Comparison...; 2015; Horevoorts, N. J.; Vissers, P. A. J.; Mols, F.; Thong, M. S. Y.; van de Poll-Franse, L. V.
- Nonprobability Web Surveys to Measure Sexual Behaviors and Attitudes in the General Population: A Comparison...; 2014; Erens, B.; Burkill, S.; Couper, M. P.; C., Clifton, S., Tanton, C., Phelps, A., Datta, J., Mercer,...
- Evaluating a Web-based health risk assessment with tailored feedback: What does an expert focus group...; 2014; Vosbergen, S., Mahieu, G. R. Laan, E. K., Kraaijenhagen, R. A., Jaspers, M. W. M., Peek, N.
- Does Self-Selection Affect Samples' Representativeness in Online Surveys? An Investigation in Online...; 2014; Khazaal, Y., van Singer, M., Chatton, A., Achab, S., Zullino, D., Rothen, S., Khan, R., Billieux, J.,...
- Using Online Social Media for Recruitment of Human Immunodeficiency Virus-Positive Participants: A Cross...; 2014; Yuan, P., Bare, M. G., Johnson, M. O., Saberi, P.
- Online Survey on Twitter: A Urological Experience; 2013; Dal Moro, F.
- Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study...; 2013; Morgan, A. J., Jorm, A. F., Mackinnon, A. J.
- An Assessment of Incentive Versus Survey Length Trade-offs in a Web Survey of Radiologists; 2013; Ziegenfuss, J. Y., Niederhauser, B. D., Kallmes, D., Beebe, T. J.
- How Should Debriefing Be Undertaken in Web-Based Studies? Findings From a Randomized Controlled Trial...; 2012; McCambridge, J., Kypri, K., Wilson, A.
- Use of Web 2.0 to Recruit Australian Gay Men to an Online HIV/AIDS Survey; 2012; Theriault, N., Bi, P., Hiller, J. E., Nor, M.
- Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study; 2012; Fenner, Y., Garland, P., Moore, E. E., Jayasinghe, Y., Fletcher, A., Tabrizi, S. N., Gunasekaran, B.,...
- Impact of Length or Relevance of Questionnaires on Attrition in Online Trials: Randomized Controlled...; 2011; McCambridge, J., Kalaitzaki, E., White, I. R., Khadjesari, Z., Murray, E., Linke, S., Thompson, S. G...
- Methodological Issues in Internet-Mediated Research: A Randomized Comparison of Internet Versus Mailed...; 2011; Whitehead, L.
- Development of a Web-Based Survey for Monitoring Daily Health and its Application in an Epidemiological...; 2011; Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Okabe, N., Imamura, T.
- A Comparison of Psychometric Properties Between Internet and Paper Versions of Two Depression Instruments...; 2010; Andersson, G., Engstroem, I., Hollaendare, F.
- Response rate and completeness of questionnaires: A randomized study of internet versus Paper-and-Pencil...; 2007; Holm- Christensen, K., Hjollund, H. N., Basnov, M., Kongsved, S. M.
- Following Up Nonrespondents to an Online Weight Management Intervention: Randomized Trial Comparing...; 2007; Couper, M. P., Peytchev, A., Strecher, V., Rothert, K., Anderson, K. J.
- Will Web Surveys Ever Become Part of Mainstream Research?; 2004; Schonlau, M.
- Survey of Doctors' Experience of Patients Using the Internet; 2002; Potts, H. W. W., Wyatt, J. C., Pagerey, P. D.
- Using the Internet for surveys and health research; 2002; Eysenbach, G., Wyatt, J. C.